December 11th QSR Roundup: Chipotle's Digital Growth Spurs Recovery Amidst Leadership Changes and Rising Early Reservations

December 11th QSR Roundup: Chipotle's Digital Growth Spurs Recovery Amidst Leadership Changes and Rising Early Reservations
QSR news for Dec 11th, 2024. We reviewed 21 QSR publications, 6 subreddits, and over 88 articles to bring you the latest. Estimated reading time saved (at 200wpm): 270 minutes. It'll take you only 10 minutes to catch up.

Chipotle's Digital Transformation and Return to Core Values

Under CEO Brian Niccol, Chipotle has navigated post-COVID challenges by blending digital innovation with a return to its foundational principles:

  • Digital Growth: In 2019, digital sales soared by 90.3%, making up 18% of overall business.
  • Pandemic Shift: In 2020, digital sales spiked 174.1%, with total revenue increasing by 7.1% despite operational hurdles.
  • Employee Turnover: Staff turnover hit 200%, leading to initiatives like "Project Square One" to improve training and refocus on exceptional personnel.
  • Operational Improvements: By 2024, turnover reached its lowest, with sales growing 13% to $2.8 billion.
  • Innovation: The introduction of Chipotlanes (drive-thru lanes) resulted in a 20% increase in sales compared to traditional setups.
  • Technology Integration: Implemented automated prep lines and inventory apps, and future plans include the Autocado for guacamole prep and AI-based scheduling.
  • Price Adjustments: Implemented a 2% price increase while maintaining focus on quality and customer experience.
  • Core Values: Emphasized a return to the culture and customer experience that defined the brand since 1993.

Sources: QSR Magazine


Dave & Buster's CEO Resignation Amidst Financial Challenges

Chris Morris resigns as CEO of Dave & Buster's, leading to shifts in leadership:

  • Financial Performance: Reported a net loss of $32.7 million in Q3, a decline from a $5.2 million loss the previous year.
  • Sales Decline: Experienced a 7.7% drop in same-store sales, with corporate revenue falling 3% to $453 million.
  • Interim Leadership: Kevin Sheehan steps in as interim CEO, emphasizing that the management strategy remains focused on menu and entertainment innovation.
  • Operational Focus: Despite challenges, remodeled stores are outperforming, and there's a push towards updated facilities and new banquet menus.

Sources: Restaurant Business, FSR Magazine, Restaurant Dive, Nation's Restaurant News


Applebee's Enters the Meal Deal Battle with Chili's

A spirited competition unfolds between Applebee's and Chili's over value meal deals:

  • Applebee's $9.99 Really Big Meal Deal: Introduced to compete with Chili's $10.99 3 for Me combo.
  • Social Media Rivalry: Applebee's mocks Chili's offer, while Chili's emphasizes added value with unlimited drinks and chips.
  • Sales Impact: Chili's saw a 24% sales increase since its deal launch, whereas Applebee's experienced a 4.5% drop.
  • Marketing Strategies: Both brands use similar advertising tactics, focusing on quality and value to attract customers.

Sources: Restaurant Business


Restaurants observe a shift in customer reservation patterns:

  • Increase in Early Week Bookings: Mondays and Tuesdays saw an 11% rise in reservations in Q3.
  • Shift to Earlier Dining Times: 5 p.m. reservations increased by 8%, while 6 p.m. remains the most popular time.
  • Cancellations Decrease: Cancellations dropped to 17%, down from 19% last year.
  • Possible Factors: Diners may prefer off-peak times to avoid crowds, and flexible schedules might contribute to this trend.

Sources: Restaurant Business


An overview of current price movements in the restaurant industry:

  • Restaurant Price Increase: Up by 3.6% over the past year.
  • Grocery Inflation: Rose by 1.6%, indicating restaurants are increasing prices at a higher rate.
  • Limited-Service and Full-Service: Both saw price rises of 3.7% and 3.6%, respectively.
  • Egg Prices Surge: Increased by 37.5% annually due to bird flu impacting supply.
  • Value Wars: Fast-food chains are reducing prices and offering discounts to attract cost-conscious consumers.

Sources: Restaurant Business


Advocacy for Reducing Food Waste in Major Chains

Shareholder groups urge restaurant chains to tackle food waste:

  • Environmental Impact: Food waste contributes to 58% of landfill methane emissions.
  • Financial Benefits: Reducing waste can yield a 600% return on investment; every $1 spent can save $7 in operating costs over three years.
  • Targeted Companies: Chains like McDonald’s and BJ’s are being pushed to set measurable reduction targets.
  • Industry Leaders: Companies like Starbucks and Yum Brands have committed to halving food waste by 2030.

Sources: Restaurant Business


Key Factors for Success Among Emerging Restaurant Chains

Evaluating what makes emerging restaurant chains thrive:

  • High Stakes Investments: Millions are invested by private-equity firms and industry veterans.
  • Challenges: The majority of new concepts fail despite promising starts.
  • Recent Bankruptcies: Brands like MOD Pizza and Rubio’s have faced financial struggles.
  • Expert Insights: David Henkes of Technomic provides analysis on factors influencing long-term success.

Sources: Restaurant Business


LAX Restaurant Workers Seek Wage Increase

A proposal to raise minimum wages for Los Angeles airport restaurant workers:

  • Proposed Increase: Wages to rise to $30 per hour by 2025.
  • Current Wage: Workers earn a minimum of $19.25.
  • Rationale: Workers face unique challenges like extensive commutes due to airport security.
  • Support: The proposal is backed by labor authorities and reflects efforts similar to fast-food wage negotiations.

Sources: Restaurant Business


Crumbl Cookies' Bold Marketing Initiatives for 2024

Crumbl Cookies responds to sales challenges with an aggressive marketing plan:

  • Marketing Strategy: Includes television appearances and launching branded body wash products.
  • Rebranding Efforts: Aims to clarify brand image and attract new customers.
  • Historical Moment: Marks a significant point in the company's seven-year history as it adapts to market demands.

Sources: Restaurant Business


Travel-Friendly Dining: Fast Food Chains Expand in Transit Hubs

Major chains target airports and transit stations for growth:

  • Slim Chickens' Success: Opened at Northwest Arkansas National Airport, tapping into nearly 1 million travelers.
  • Market Value: Airport quick service restaurant market valued at $174 billion in 2023.
  • Strategic Locations: Brands like Pollo Campero planning expansions in busy travel hubs like Penn Station.
  • Operational Challenges: Adapting menus and staffing to fit the unique demands of transit locations.

Sources: Restaurant Dive


The landscape of server wages is changing:

  • Decrease in Tip Percentage: Tips now make up 57.4% of income, down from 67% in August 2021.
  • Rise in Base Pay: Median base pay increased 66% since before the pandemic.
  • Overall Earnings: Full-service workers earn around $23.88 hourly, up 28% since January 2020.
  • Regional Variances: Significant wage increases in cities like Chicago, with differences across various markets.

Sources: Restaurant Dive, Nation's Restaurant News


Yelp Enhances Platform with AI-Powered Features

Yelp introduces new features to improve user and business experiences:

  • Review Insights: Utilizes AI to assign scores to food quality, service, and ambiance.
  • Business Tools: Offers competitive insights, tipping policy settings, and personalized home feeds.
  • Goal: Aims to drive consumer engagement and improve advertiser performance amid revenue declines.

Sources: Restaurant Dive


Holiday Season Chaos at Peter Chang's Restaurants

An inside look at the bustling holiday operations:

  • Record Demands: Serving 500 covers on Christmas night compared to 150 on a typical Saturday.
  • Immense Preparation: Expecting to serve 4,000 ducks, using 30 pounds of ginger and 60 pounds of garlic.
  • Financial Impact: Christmas night can bring in $50,000 compared to $15,000 on a regular night.
  • Customer Experience: Encourages diners to order in advance and tip generously.

Sources: Eater


Luxurious Holiday Gift Ideas

Indulge in high-end gifts this holiday season:

  • Gucci Herbarium Cake Stand: Priced at $610, a stylish addition to any dessert table.
  • Dolce & Gabbana x Smeg Blender: At $900, combines fashion with kitchen utility.
  • Cumulus Iced Coffee Machine: For $1,700, offers exclusive cold coffee creations.
  • Monogram Forge Heated Ice Press: For the cocktail enthusiast at $1,500.
  • Crown Melon: A luxury Japanese fruit priced at $128.

Curated by Khushbu Shah, these gifts add charm and indulgence to the holidays.

Sources: Eater


The Rise of "Squiggly" Noodles

A new favorite in the noodle market gains popularity:

  • A-Sha's Squiggly Noodles: Originally knife-cut, rebranded as 'squiggly' for better consumer resonance.
  • Trader Joe’s Entry: Introduced similar noodles, boosting the trend.
  • Texture and Quality: Known for their bounce and resemblance to fresh noodles.
  • Cultural Impact: Reflects the adaptation of food within immigrant communities.

Sources: Eater


Fast Casual Expansion: Wing Snob and Ziggi's Coffee

Wing Snob:

  • Florida Expansion: Opening first location in Riverview, with plans for Tampa and Davie.
  • Focus: Fast casual layout with efficient digital ordering.

Ziggi's Coffee:

  • South Carolina Debut: Opening in Abbeville, offering a café and drive-thru.
  • Growth: Now with 103 locations across the U.S.

Sources: Franchising Wing Snob, Fast Casual


Mergers, Acquisitions, and Leadership Changes in the Industry

  • SPB Hospitality: Sells brewery concepts like Rock Bottom and Gordon Biersch to focus on flagship brands.
  • Taco Bell: Launches Live Más Café in Chula Vista, offering specialty beverages.
  • 7 Brew: Appoints Nick Chavez as Chief Marketing Officer to drive growth.

Sources: Foodservice Equipment & Supplies, Restaurant Dive


Catering Industry Insights

  • Market Size: Global catering supplies market valued at $18 billion.
  • Key Products: Demand high for disposable tableware, serving solutions, and food storage.
  • Trends: Increase in special events and ghost kitchens; sustainability is a growing focus.
  • Growth Projection: Expected 3-4% annual growth with a shift towards eco-friendly solutions.

Sources: BlueCart


Merchandise as a Brand Extension

Restaurants leveraging merchandise to enhance customer connection:

  • Sport & Leisure: Generates buzz with exclusive items, aligning with the venue's aesthetic.
  • Strategies: Quick turnaround on items, staff modeling new merch, engaging displays, and social media promotion.
  • Lessons Learned: Importance of authenticity, starting small, and managing inventory effectively.

Sources: Modern Restaurant Management


"Kindness is Served Here" Initiative in Cleveland

Promoting acts of kindness in the restaurant community:

  • Participation: 63 restaurants display stickers and distribute kindness bracelets.
  • Just Be Kind App: Encourages sharing of kind acts.
  • Goal: To spread empathy and positivity within and beyond the dining experience.

Sources: Modern Restaurant Management


Predictions for the Restaurant Industry in 2025

Key trends anticipated to shape the industry:

  • Human Touch Over AI: Emphasizing human service to enhance customer experiences.
  • Tech Consolidation: Mergers expected for more efficient solutions.
  • Resilience Post-Challenges: Operators emerging stronger after overcoming difficulties.
  • Subscription Models: Growing appeal to Gen Z and millennials for loyalty and predictable revenue.
  • Tipping Evolution: Shift towards better wages, potentially reducing reliance on traditional tipping.

Sources: Modern Restaurant Management


  • Reclaiming Heritage: The Mashpee Wampanoag tribe works to restore traditional fishing grounds.
  • Farmers' Legacy: Patrick Brown purchases former plantation land where his ancestors were enslaved, cultivating it for modern agriculture.

Sources: Civil Eats


Leadership Changes and Business Moves

  • Albertsons and Kroger Merger Termination: Albertsons exits the $24.6 billion deal, leading to legal actions.
  • Mondelez Appointment: Volker Kuhn named EVP and president of European division.
  • Hershey Leadership Update: Michele Buck steps in as president of US Confection.

Sources: Food Business News


Product Launches and Innovations

  • STōK Decaf Cold Brew: Introduces decaffeinated cold brew options.
  • Blue Diamond's Almonds and More: Launches new mixed nut blends.
  • Savencia Cheese's Emergen-Cheese Kits: Offers convenient holiday cheese kits.

Sources: Food Business News


Chipotle Confirms Price Increase

  • Inflation Impact: Raising prices by 2% due to increased costs of key ingredients like avocados and sour cream.
  • Leadership Changes: Focusing on employee training to ensure consistent portion sizes.

Sources: Salon


Consumer Influence through Supermarket Scorecards

  • Whole Foods: Earns high marks in animal welfare.
  • Oxfam's Findings: Tesco excels in human rights practices.
  • Impact: Scorecards help consumers make informed choices, pushing supermarkets towards better practices.

Sources: Salon


Overnight Oats Gain Popularity in Restaurants

  • Appeal: No-cook, healthful breakfast option gaining traction.
  • Consumer Awareness: 55% know about overnight oats; 28% have tried them.
  • Growth Projection: Expected to grow 140% over the next four years.

Sources: Nation's Restaurant News


Restaurant Owners Discuss Operational Challenges

  • Work-Life Balance: Owners express struggles in achieving balance due to overwhelming demands.
  • Coupon Strategies: Debates on the effectiveness of traditional coupons versus loyalty programs.
  • Technology Impact: Mixed feelings about real-time data tracking causing stress.

Sources: Reddit (/r/restaurantowners)


Fast Food Industry Updates

  • Sonic's New Celebrity Drinks: Launching the Paris and Nicole drinks, receiving varied reactions.
  • Burger King's BK Melts and Churro Fries: Returning for a limited time, sparking mixed customer responses.

Sources: Reddit (/r/fastfood)


Preventing Employee Theft in Bars and Restaurants

  • Challenges: Employees giving away food and drinks without proper accounting.
  • Solutions: Implement tighter POS controls, establish clear policies, and foster a culture of accountability.

Sources: Reddit (/r/BarOwners)


CAVA's Significant Design Evolution

  • Project Soul: CAVA's initiative to revamp its design, aiming for a warm, Mediterranean-inspired atmosphere.
  • Expansion Goals: Targeting 1,000 locations by 2032, with over $1 billion invested.

Sources: RestaurantSpaces


New Menu Innovations Across Chains

  • Sonic Drive-In: Collaborates with celebrities for new beverages.
  • Jollibee: Introduces new frozen drinks.
  • Pizza Inn and Big Biscuit: Offer seasonal specials to entice customers.

Sources: Nation's Restaurant News


Server Wages and Tips Dynamics

  • Shift in Earnings: Base wages constitute a larger portion of income due to minimum wage increases.
  • Legal Implications: Changes in tip credit laws affect how servers are compensated.

Sources: Nation's Restaurant News


Dave & Buster's Navigates Leadership Change

  • CEO Resignation: Chris Morris steps down amid financial challenges.
  • Strategic Focus: Company aims for growth in sales and cash flow under interim leadership.

Sources: Nation's Restaurant News


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